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-   -   Picture of new hardware from Nokia? (https://talk.maemo.org/showthread.php?t=30832)

Texrat 2009-08-17 21:36

Re: Picture of new hardware from Nokia?
 
For hype to work to a company's advantage, it needs to be managed.

danramos 2009-08-17 21:45

Re: Picture of new hardware from Nokia?
 
Quote:

Originally Posted by Lord Raiden (Post 312285)
Phone, phone, phone, another phone, yeah that one's ugly, another ugly phone, phone....eh, nothing to see here. Now if there was a tablet in there, I'd be interested. ;)

Agreement++

Quote:

Originally Posted by Texrat (Post 312492)
I don't blame a single one of them. Competition is fierce, and certain leaks can undermine product viability.

When the N800 was leaked, it made my job extremely difficult. I understand the desire to see these seductive photos, but I also understand the desire to have them pulled.

You know what else works wonders for that? Brand loyalty and offering customers a reason to buy YOUR brand (support, parts, etc). I don't think all the leaked pictures in the world would harm a company that treats its customers well.

Quote:

Originally Posted by Texrat (Post 312495)
For hype to work to a company's advantage, it needs to be managed.

Say.. by its own level-headed (not radically faithful fanboyish) customers? Like the ones that actually offer up convincing reasons for brand loyalty? :)

Texrat 2009-08-17 21:58

Re: Picture of new hardware from Nokia?
 
Quote:

Originally Posted by danramos (Post 312497)
You know what else works wonders for that? Brand loyalty and offering customers a reason to buy YOUR brand (support, parts, etc). I don't think all the leaked pictures in the world would harm a company that treats its customers well.

Completely agreed-- but I hope you're not using that logic as a passive-aggressive rationale in support of product leaks.

Quote:

Say.. by its own level-headed (not radically faithful fanboyish) customers? Like the ones that actually offer up convincing reasons for brand loyalty? :)
Really... how many leakers do you think meet that criteria? How many viewers of leaked materials? Having been heavily engaged in this issue for many years, I can assure you that the "level-headed" members of any such set are in a very small minority... especially when stuff hits something as expansive and egalitarian as the Web. ;)

danramos 2009-08-17 22:09

Re: Picture of new hardware from Nokia?
 
Quote:

Originally Posted by Texrat (Post 312500)
Quote:

Originally Posted by danramos (Post 312497)
You know what else works wonders for that? Brand loyalty and offering customers a reason to buy YOUR brand (support, parts, etc). I don't think all the leaked pictures in the world would harm a company that treats its customers well.

Completely agreed-- but I hope you're not using that logic as a passive-aggressive rationale in support of product leaks.

Naw, I'm using that logic as a passive-aggressive rationale for finding a way to not have to worry too much about them once they're out. Leaking photos against an NDA or from your employer is just backstabbing, filthy and unnecessary. I would LIKE a company to let me know what they're doing--but if they never say a thing about an upcoming device, I'm just as happy being oblivious and keeping my options open for competition (unless, of course, I have the aforementioned brand loyalty--for which I'm just simply oblivious and happy).

Quote:

Originally Posted by Texrat (Post 312500)
Quote:

Originally Posted by danramos (Post 312497)
Say.. by its own level-headed (not radically faithful fanboyish) customers? Like the ones that actually offer up convincing reasons for brand loyalty? :)

Really... how many leakers do you think meet that criteria? How many viewers of leaked materials? Having been heavily engaged in this issue for many years, I can assure you that the "level-headed" members of any such set are in a very small minority... especially when stuff hits something as expansive and egalitarian as the Web. ;)

This point was less about people who leak and more about brand loyalty and preventing attrition by promoting a larger number of satisfied customers to the status of walking, talking ads.

Texrat 2009-08-17 22:16

Re: Picture of new hardware from Nokia?
 
Okay, I hear you.

And you bring up a good point: it's important to distinguish between employee leaks and just plain old good investigative journalism. I'm all for the latter. ;)


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