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Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
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Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
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Before Elop's announcement NOKIA had GROWING SALES, GROWING MARGINS and good PROFITABILITY. They also had a cohesive plan to cover mid-tier (Symbian) and high-tier (MeeGo) devices using a unified developer platform (Qt). Sure they had taken longer than the optimum amount of time to execute that plan but they had just reached the point where it could start to bear fruit and then what happens?... Elop scuppers that plan and instead announces NOKIA will swap to an OS that is already a proven failure in the market place. As market share is your obsession check out the figure for WP7 and that's despite quality manufacturers like Samsung, LG and HTC already providing extremely nice hardware for it, better hardware than Symbian's ever enjoyed. In fact Elop's actions absolutely guaranteed NOKIA would lose market share. In developed countries we are now seeing feature phones dropping off the bottom of the scale as many consumers opt for budget smart phones instead, this is exactly the kind of customer retailers and carriers would have pitched Symbian phones at if it weren't for the fact Elop had announced them EOL. Now low cost Android devices are being very successfully marketed to those customers instead. WP7 supports a very limited range of hardware and the level of hardware it it requires just to run is too expensive for budget phones so NOKIA will now struggle to compete in that market. At the top end NOKIA's hardware guys are wanting to put multi-core processors, higher res screens, better cameras, etc... on their new phones but WP7 doesn't support that either and it's likely to be another 9-12 months before it does. NOKIA are powerless to do anything about this except badger M$ to please hurry up and make WP7 as functional as Symbian is right now. NOKIA can no longer compete on either scale, WP7 being the limiting factor. |
Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
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Let's keep numbers simple. I once sold something for $1.00 in a 1 million lot - so 1 million dollars, and it cost me 50 cents to make each and advertise. The margin would be 50 cents on each, so half a million would go into my pocket. I now sell something for $1.00 in a half million lot - so half a million dollars and it still cost me 50 cents to make each and advertise. The margin would be the same, so quarter of a million would go into my pocket. If I want half a million to go into my pocket, I would either have to sell the product for higher, advertise it less but still sell, sell more, or find other ways to cut corners if my sales were lower than before and I want to pocket the same. Or diversify. Or expand to new areas. Nokia's not doing any of the above. Their market share is shrinking meanwhile world population is growing. They might be charging higher for certain products, but those aren't selling high. The one thing that sold in mass quantities is on the decline because of prior announcements - read: Symbian. So what are you saying? How would you boost your margins? Talking about it but never pointing it out doesn't exactly equate to making sense. Simply stated, make sense - exactly what do you think Nokia should do? Because right now, their profits, their share and their margins are all shrinking - mainly because now they have to license a technology whereas they used to own all of the OS's they used. |
Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
At the end of the day the general public can spot a turd a mile off, even a well polished one like WP7, and there just aren't enough salesmen good enough to manage to sell turds.
If I was Nokia and I had a free hand to do what I liked (and I suspect the deal with Microsoft limits what they can sell where) then I would.. 1. release the N9 globally 2. Update and release the N950 globally as a highend "Communicator" device packed with whatever tech can be squeezed in 3. Continue development of Harmattan in house 4. Develop and launch a Harmattan device at the £100/150euro price point ASAP. |
Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
and make another harmattan device with latest chipset, :D
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Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
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Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
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Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
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While moving Symbian to mass volume low end devices, the WP7 phone is supposed to fill the spot of Series 60 as the highend phones. |
Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
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Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
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