Re: Attn Marketing Gurus: Need help writing a press release
 

mrojas, I like the last sentence. Leaves you in suspense. perfect.

Lord Raiden, why not just crowd source your next book? We're pretty good at this. LOL

Re: Attn Marketing Gurus: Need help writing a press release
 

Personally, I would not use this sentence in a press release as it quickly turns the article into advertising rather than press.

Press releases should be objective, to the point where a newspaper could pick up the article and run it on the front page without editing.

This sort of sentence would be fine in a quote from the author, but I'd argue against it in the body of the release.

Re: Attn Marketing Gurus: Need help writing a press release
 

Yeah, that's one thing I kept reading. IE, don't advertise. Tell only, and be objective in doing so. You just want to pass along info, not sell a product.

Re: Attn Marketing Gurus: Need help writing a press release
 

True. Reads more along the lines of what they print on the back of a paperback book. But I still like it for that purpose.