Re: Nokia CEO Blames Salesmen For Windows Phone Struggles
Lets take a look at what Tomi ahonen has to say (why nokia will fail with wp7)..
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Reason 1 - Messaging Madness: Nokia has a natural strength in messaging-oriented smartphones (the most used feature of all mobile phone owners from Africa to the USA is messaging, including smartphone owners). It is abandoned with the first 3 Lumia phones. Nokia voluntarily foregoes a competitive advantage that it has always before taken advantage of. Thus Lumia will perform worse than Nokia smartphones have done before.
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Nokia still has s40 for qwerty device. I guess a successor to the E72 would have sold relatively well though, I agree.
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Reason 2 - Camera Catastrophy - Nokia mobile phones have always been known for good cameras, its flagship phones tend to have had the best cameras in the world. The camera is the second most used feature. The Lumia series is a downgrade of Nokia camera capability and will severely disappoint past Nokia owners and not stand up to rivals today.
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True, but the n9 camera sucks too and symbian has other issues.
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Reason 3 - Look and Feel is not competitive. Nokia Lumia has gotten good reviews for its appearance but nothing beyond that. And by its one form factor alone, it will not win many converts, but on the abandoned other form factors, and its lack of typical Nokia elements, it is a downgrade from what Nokia has been in the past, and yet is not competitive with rivals today.
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I don't think the n9 is objectively more competitive than the lumia.
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Reason 4 - Nokia Brand failure. Nokia's brand has been damaged very badly in the past year. Whatever Nokia was able to do in 2010, today Nokia will do far worse, whether in the USA or rest of the world.
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The brand would also have been damaged in 2011 without wp7.
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Reason 5 - Windows Brand failure. The Nokia brand damage is recent and perhaps reversable but Microsoft's brand damage with Windows Mobile and Windows Phone has been sustained far longer and been far more comprehensive. Microsoft has good brands such as Xbox and Office Suite but its Windows Brand is weak and in mobile, it is poisonous.
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Fully agree here, I think the windows brand is no good at all.
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Reason 6 - Input failure. The Nokia strength has been exceptional QWERTY keyboards. On the N9 using MeeGo Nokia was able to innovate with touch screen inputs. But Lumia has neither. It is a cheap copycat of the iPhone style touch screen input and Lumia abandons natural Nokia strengths while showing no competitive advantages.
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The n9 is an innovation, but does swipe put the n9 so much ahead of the lumia?
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Reason 7 - Fails in variety of models. Nokia has traditionally been able to hold to the world's largest smartphone market share - a year ago Nokia was literally not just bigger than the iPhone, it was bigger than the iPhone and all Samsung smartphones - combined. Now Samsung is 'doing the Nokia' with its expanding Galaxy portfolio while the three Lumia devices are near clones of each other. Nokia is again voluntarily abandoning a competitive advantage, which means Lumia will perform less well than Nokia was able to do in the past.
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You cannot differentiate much with touchscreen models, I don't see where samsung in differentiating.
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Reason 8 - fails on apps and app store. Nokia's Ovi was the world's second most used app store just a year ago. That was replaced with Windows Phone, at best the 8th 'best' ecosystem today, which still a year later has less than half the number of apps as Nokia currently still has on Ovi and Symbian. Whatever you thought of Ovi and Symbian 'failing' in apps, it is far worse on Windows Phone.
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Ovi for symbian is better quality wise than wp7 marketplace? I doubt it.
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Reason 9 - the OS is deficient. The Windows Phone OS can seem exciting when first seen with its 'Tiles' but on short usage it reveals how limited and unfinished it is. The tech reviews after using Windows Phone (and Lumia) are quite consistent that Windows Phone is not yet ready for prime time. It may become so in the future, but its not yet nearly competitive with advanced OS platforms out there.
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And meego is complete feature-wise?
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Reason 10 - regressing on features and services. Where Nokia smartphones tended not to be the coolest and sexiest in recent years, at least Nokia was always known for stuffing every conceivable tech feature onto its flagship phones. The joke was, that to see what will be on the next iPhone model, just look at a 3 year old Nokia flagship. The Lumia is the first time ever, that Nokia has regressed in its features, severely. Not just pruning unnecessary tech 'bloat' but literally going back in tech, to specs that were normal on Nokia phones a year, two, even three years ago. That guarantees that any current owners of Nokia will find the Lumia a severe disappointment.
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The N9 is a regression in features too then..
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Reason 11 - rejected by business/enterprise customers. I also discuss the enterprise/corporate side of the smartphone business. That market seems a great opportunity due to Microsoft Windows OS and Office Suite integration with Nokia smartphones. Except that this is nothing new. Nokia and Microsoft had done full Office Suite integration years ago and it helped Nokia and Microsoft sell... zero more smarpthones into the enterprise space.
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Nobody in the business world was talking about nokias anymore.
The rest of his rant is about carrier relationships.
For me tomi ahonen is stuck in the past. |
