Jupiter Research report on the N810
 

Interesting analysis of Google's Android/Open Handset Alliance Platform announcement:

http://weblogs.jupiterresearch.com/a..._google_u.html

Wish I had access to the full report Nokia Embraces the Whole Internet with the N810, but here's his key finding:

Other key questions in the report:

• Who is the target audience for the N810?
• Is there a market for consumers to use the Internet on pocket-sized tablet devices?
• How central is the N810 to Nokia's future strategy?

Brian

Re: Jupiter Research report on the N810
 

There will be.

Re: Jupiter Research report on the N810
 

I fully agree with Texrat. A couple of monrhs after i started to use my N800 at work, several colleagues (non-techies) got a N800 and are hooked on it. They start to see in a different way the Internet....

Re: Jupiter Research report on the N810
 

For the longest time after I got my 770, I kept justifying (more jokingly) it to myself. Here are some of the actual scenarios that ended with me saying "I just justified buying this thing, cool!"

- My friend's mom is nearly blind. She's never seen the stars, so my friend decided to pull over on the side of the road in the middle of nowhere on the way to Ottawa and set up her camera equipment to take long exposure pics of the stars so she could see the photographs. It was minus 30 and DARK. The 770 was a perfect flashlight for her to see while she screwed around with the camera equipment.

- My sister came to pick me up to drive up to our parents place and she had a flat tire. No way were we driving an hour up the highway, so from the parking lot of my building, I connected to my access point, found a nearby garage that was open on Sunday, got the phone number, she called and we went there and got a replacement inside of 30 mins and made to to my parents' place on time.

- Outside of a supermarket, my GF and I decided we wanted to make indian food for dinner. I looked up a few recipes and made a shopping list on the spot for stuff we needed.

- I was testing our municipal wifi out (when it was free for a trial period) and was on gtalk with my friend while I was sitting on Queen St downtown (major Toronto street). Who happens to walk by but his GF (he lived 6 hrs away at the time) so they got to chat for free coutesy of the 770 and a completely random encounter.

You really don't know you need it until you do. That's the catch22. Eventually, they'll become an every day thing. Just like the cell phone. Just like the PDA. We'll see feature creep across the three as companies try to find the right balance, but I fully applaud Nokia for keeping things separate right now.

I'm amazed at people's learned helplessness. "So now I've got a THIRD device to carry around?" Eeeeh.... correct me if I'm wrong schmecky, but your phone has a calendar and contact list does it not? What's the PDA for? (Hint: Don't name any functions the internet tablet carries out or I'll chew you a new one.)

hugs & kisses,
Hedge.

Re: Jupiter Research report on the N810
 

Very, very well said, Hedgy-mc-hedge.

Convergence *is* a wonderful thing. Ive envisioned situations similar to what you've described when using the tablet (minus the stars example -- that was truly beautiful) and often thought to myself "the tablet would be PERFECT right now."

I believe that most people really don't have vision beyond marketing hyperbole or the glaringly obvious. Until the tablet's various use scenarios are advertised or discovered via experimentation, it will continue to be viewed as a novel alternative to surfing away from a desktop. The true value, however, lies in the fundamental possibilities of ultra mobility.

Great post. This would be a EXCEPTIONAL ad campaign theme for Nokia to adopt; much better, IMO, than their current "everything is on the web" campaign.


}:^)~
YARR!

Capt'n Corrupt

Re: Jupiter Research report on the N810
 

How did it turn out? :D

But yeah, I'm with ya:

-I was making some dish for the first time and needed a recipe. I didn't want to boot up my PC and wait 10 minutes. Grabbed the already-usually-on N800, searched Google, and was cooking away in minutes with the tablet on the counter beside me.

-My wife is a freelance children's entertainer. Sometimes the parties are an hour or more from home, in slightly unfamiliar territory, and close to suppertime. It's so nice to take the N800 along, connect to the 'net using my N75, and check nearby restaurants, movies, etc. And I used the N810 to get to her last job, so bonus, eh? <--gratuitous Canuck lingo

-The tablets are handy for testing websites. If a tablet can render one well, then just about any full-fledged computer should.

...and on and on and on.

Hey, I just had an idea: in addition to Thoughtfix's video contest, we should create ads showing real-life use of the tablets and load them to Mosh...

Re: Jupiter Research report on the N810
 

I was scheduled to fly a commercial flight, but dispatch had us held at the gate due to weather. I whipped out my N810 and pulled up weather.com and ...

Oh, wait - wrong device : )

Re: Jupiter Research report on the N810
 

Speaking of Mosh, will there be a Mosh client in OS2008? Something to utilise the webcam.. I know Nokia announced both at the same time, but from what I've heard, the two announcements are not linked.

Re: Jupiter Research report on the N810
 

Good question.

No idea.

Re: Jupiter Research report on the N810
 

Me too, but it's $750USD!! Ouch! Guess we'll just have to keep making our own stuff up. Sheesh.

Re: Jupiter Research report on the N810
 

I agree. Nokia has to do better at getting the message out about the N810 if they want a bigger consumer market, not just niche, savvy, youth audience. Targeting key influencers and bloggers is a great strategy to get the word out to the alpha-geeks, but they'll need to do more to let mainstream users know how the N810 can fit into their mobile, connected lifestyles.

Maybe we should start a collection for a good cause ;).

Re: Jupiter Research report on the N810
 

Both Engadget and Gizmodo are following the N810 so that's a good start.

Re: Jupiter Research report on the N810
 

I'm not a "youth" by any means, but my friends have been amazed at the N800. One even ordered one this weekend. The pre-installed Nokia N800 video blows them away. I heard, "How did you find this?" and "Is this like an iPhone?" comments. I check Bargain Jack every day and the Buy.com sale was listed there. Then, (Youtube) Thoughtfix, Pirillo and other videos showed me all I needed to know.

Many people simply don't want to be so available, connected or tethered. Hedgecore is spot on about its many uses. Even in my small town I'm finding plenty of hotspots to make this work. My local 'Pandemic' Bread has a nice cafe area outside and free wifi. And, the Nokia has not changed the way I use my regular computers or laptop. But, like Texrat, I always have it handy.

I do think the young (and young at heart) will figure out these devices first. I'll never forget being at a concert with a young guy in a band. While the group on stage was playing he was text messaging on his cell phone getting a gig for his band on the next Saturday.

Re: Jupiter Research report on the N810
 

People have talked about being addicted to their Nokia tablets but I think this isn't right. These people aren't addicted to the tablets. They're addicted to the Internet. The tablets just provide a way of giving them the Internet while out and about. The Nokia tablets are the crack pipe, rather than the crack itself :rolleyes:

On the one hand we have a set of people under the age of 30/40 who are hooked on the Internet. On the other hand we have a device that gives them the desktop Internet experience anywhere they go (not a cut-down shitty mobile phone screen rendition of the Internet).

How can the Nokia tablets fail? It's all about convergence, both of technology (ubiquitous wifi) but also social convergence. Everything is in place. The planets are aligned.