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Nokia’s Troubles By The Numbers
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Re: Nokia’s Troubles By The Numbers
Ah, statistics.
If I eat two roast beefs, and you eat none, according to statistics, each one of us ate one. The magic of numbers. |
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Oh, and that chart is misleading: the decline is in units sold, not market share. tsk tsk. |
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I have started a small blog. Analytics sees about 600% increase in visitors because it went from 1-2 per day to about 7-8 per day. I bet cnn.com should be threatened because my market share increases much faster than their ...
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Same thing with Nokia sold units vs. Apple sold units. Even if either one sold 1 billion units, they would never reach 100% market share (with that amount, would be darn close tho :)) People stare too much on percentages, that's what I think. I could be gravely mistaken, but am I? |
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The problem is not with the smaller player growing but with the big ones moving up or down by a lot!
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This table is so wrong on so many accounts, I will try to cover most important.
1. In 2q08 iPhone sales flatlined completely. Some even predicted end of iPhone but it was everyone waiting for second generation. Also after that quarter Apple product became officially available globally. This sales jump came in most part from international sales. And this also explains why Nokia is lukewarm about US - it is global game. Success at all costs in US isn't so impotrant like still US-centered internet likes to think. 2. How 'smartphones' are counted? With width and breadth of Nokia's offering isn't it possible that middle level phones are becoming 'good enough' to replace previous top of the line (especially in times of crisis)? |
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I can give an even better clue: my wife who has no idea whatever about mobile technology wants a new phone. Yesterday, she goes to the local Orange shop. Comes back home all excited and wants to buy a...N97! :-)
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Re: Nokia’s Troubles By The Numbers
Warning: this is biased to the US market...
The problem is not what Nokias phone are able to do, it is how they are percieved. Nokia is not seen as being innovative. They do a piss poor job of marketing themselves, apple on the other hand does a brilliant job. They are probably the best marketing company other there right now. Somehow they managed to make 'cut and paste' new and innovative. The US, which for good or bad drives global pop culture, Nokia is regarded as a provider of cheap,low-end, low-function phones with minimal cache. If you want a mid-high end phone from nokia you have to pay multiples of what it costs for a similarly speced HTC, LG, Motorolla, Apple phone. The well it is unsubsidized argument is dead and stupid to consider in the US. The facts are: - There is a financial penalty to a consumer who gets an unlocked phone. - consumers do not know that a subsidized phone may have its functionality castrated, and assume that is just how the device works. If Nokia refuses to get into bed with US carriers and gather some mindshare they will fail. People who state that apple does not compete in the business world... well thats changing and quickly. you get all your corporate email on your iphone and you get your salesforce.com etc. |
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matter of fact is: the US has one of the world's worst carrier systems. i didn't realize how bad it really is until i started reading this forum regularly. you should stand up and demand better regulations. that would lead to more competition and lower prices, and a weaker carrier-lock-in. ranting about nokia not willing to give in is just useless and dangerous, because it means you have given up trying to change something where it _really_ matters. |
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I don't disagree on the carriers. I have written my local federal reps as well as different telco's. I have demanded and their reaction has been less than fulfilling. Quote:
My other option is go with a different hardware provider, which i may end up if the ones I want are either inaccessible or unavailable. |
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You could state that my market share increased by 600% of the original 0. And than make a table putting me on top. :) That's exactly what I wanted to point out: a few million devices as oposed to none is a much bigger growth than a few tens of millions after tens of millions |
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The solution is consumer education which leads to consumer empowerment. Quote:
I'd prefer to see Nokia buying advertising time to explain to consumers why buying a locked crippled device is not always the brightest thing to do ("smart people buy unlocked"). The next round of ads could spotlight unlocked Nokia devices (from the cheapest $20 handset to the N900). Regards, Roger |
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seriously, i was referring to apple's massive marketing campaigns, which certainly haven't had much effect anywhere outside the US. Quote:
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it all depends on the actual regulations of course, but to give you an example: since telcos were forced by austrian law to unlock any device you bought from them, competition has become far more intense, because now they have to price new subsidized phones even more aggressively. but the most important thing for the US would be to consolidate 3G frequencies. that's IMHO the main reason for the market being so uncompetitive. if every carrier shared the same frequency-bands, customers would have a REAL choice. until then, they don't. |
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And consumer education/empowerment are also pointless given the circumstances. |
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