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Know thy enemy...
... allegorically speaking that is. In this article Mike Elgan (please do not include any personal attacks in your replies) argues why he thinks that the iPhone will continue to rule the market in spite of Gartner's predictions that it is to fall to 4th place. Gartner says that Symbian, Android and BlackBerry will overtake the iPhone, and Maemo will remain in the low, under 5% share.
To me what is interesting is that he actually lays out a few interesting strategies for success that Maemo and Nokia developers should be aware of, both to defend against and to embrace. See what you think. http://itmanagement.earthweb.com/fea...ue-to-Rule.htm |
Re: Know thy enemy...
He has a point, but what exactly are these network effects apps that he talks about? As far as I know all the social networking apps are just interfaces to websites, and you don't need to have an iPhone to communicate with your friends on them.
Also, Symbian won't overtake iPhone OS. It's already way ahead. |
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Mind you, I own an iPhone. But I don't think that it quite "owns" the market as much as it's owning mindshare right now.
And the Kindle... I think Barnes & Noble's nook with sharing/wifi actually has a slight edge imho too. |
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Here is the reply I left on his site:
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Asked them to do the same. Smiled, and turned... resumed my phone call on my iPhone. They should have qualified that the iPhone does everything they want. For me, it falls way short. |
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But the app angle is something we can change as a community, right ;)? And then again, custom apps can make use of the specific hardware features and that is something the good iPhone apps do. Considering the possibilities the N900 and Maemo5/6 offer, the vitality of the community and the lack of Apple like AppStore politics, there are certainly some very cool and interesting things ahead of us. |
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OK, person to person IRL makes sense. But it would have to be a killer app AND hard to copy. Other platforms already exchange business cards, for example.
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Off topic: When did early adopters change from being technologists to being idiots?
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I agree with gerbick that the iPhone "owns" most of the Mindshare right now. But that doesn't have to stay that way and the mobile landscape is still very heterogeneous and it doesn't really look like there is the one mobile killer app on the horizon that will push one device to the top. That's what makes this field so interesting to me ;) |
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It's funny to me every time I see anyone declare a solution to be the "end all, be all" for any given opportunity. Just as it becomes status quo, something just as novel comes along and overturns the Apple cart. ;)
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And that's what makes most of these "Gardner magic quadrant" thingies moot, right :)? On the other hand, I think one of the bigger difficulties for Maemo going forward to attract a larger audience is how to communicate its specific advantages apart from eye candy and cool hardware. Neal Stephenson's essay In the beginning was the command line mentions the acceptance problems the Linux community had or still has as many might say.
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Probably the thing that created the most dissonance with me regarding his views was this statement:
"And third, I believe Gartner is underestimating consumer "choice paralysis" that will result from confusion in the Android marketplace. Yes, Android is appealing, powerful and will gain a great many users. But the mass market will be relatively confused by the incredible number of form factors and options in the Android marketplace. Confusion breeds paralysis, and this will harm acceptance of Android phones. " While I realize that this is not the forum to talk about Android, this comment just strikes me as way off base. So, consumers don't like to have a choice in styles, and we aren't adept enough to choose the best options for ourselves?!! :mad: IMHO consumers will move to where their needs and wants are fulfilled unless additional boundaries (ie. wireless carriers) create increased cost considerations. People love choices...we like to have the cool new thing. If we all carried an iphone it wouldn't be cool anymore. Something to think about for Maemo...one day the lack of choice in mobile handsets may spell the same situation as the iphone. The key factor in my mind is whether Maemo will be able to assimilate itself into the greater Linux juggernaut and tap into all the open source supporters. I hope to be apart of making that happen.:) |
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It has been proven in psychology and in marketing the greater choices a user has the more problematic it is for decision making. Until something negative comes along and forces them to choose (e.g. a kid that is in front of the candy rack that has many choices will be immobilized because they can't choose one out of all their favorites. Yet tell them you will leave in 5 minutes and if they haven't chosen by then they'll choose one). But that doesn't mean that they don't like choice.
And yes, I fear Maemo has the same fate as the iPhone in the long run. That it will be in its own little marketshare world while an OS like Android that can run on nearly everything dominates the market (like Windows does now). |
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The trouble for any fashion item is that the more popular it becomes the less the fashion concious will want it :confused:
Mike C |
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Two comments.
Network Effect - As has been pointed out, any reasonably smartphone can access Facebook or Twitter or whatever. You don't need an iPhone or an N900 to do that. But the social aspect of the network effect is not connecting through other apps but connecting directly. An example would be seeing how many of your friends are within a kilometer of your current location and linking them all together in an ad hoc network to discuss where to meet for drinks. That's not to say all the apps exist now. But the value of the apps are linked to the number of users and thus if the iPhone and the N900 both released a similar networking app in two months, the iPhone app would be significantly more valuable than the N900 app because of the potential user base. Choice Paralysis and Confusion - This should not be underestimated. The mass market will gravitate towards easily understandable and easily used solutions that are good enough and away from more complicated solutions that are better. A confused market segment will lose customers to a less confused market segment. Unfortunately, Android may have made the wrong decision in allowing carrier customization. It leads consumers to feel that there are multiple Androids and that confusion will drive some consumers away. Similarly, the confusion between the mobile Linux based OSs - Android, Maemo, Moblin, and probably et cetera, will drive some consumers away. The mass market likes safe products and they like products that other people own because it validates their buying decision. Were I Nokia's marketing department and I wanted to sell to more than maemo.org, I would not mention Maemo anywhere and I would mention Linux even less. It's enough to claim the N900 runs the world's most advanced operating system allowing you to control your phone rather than your phone controlling you. |
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But seriously, I hope step 5 includes a more open approach to Maemo, I mean all the way. |
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i think many third party app suppliers will hedge their bets, and supply apps on different platforms.
especially if one can start using the same tools to develop for multiple platforms (see Qt and similar). the iphone is a very closed ecosystem in that regard, objective-c, dev tools that only run on mac, and possibly more. as for grabbing the attention of bloggers and journalists? i suspect at least the latter have always had a hotline to apple, simply by apple being a near "must have" in any kind of media office. the former, not so sure, but blogging still seems to be a very US phenomena. yep, there i said it, i cant shake the suspicion that this is yet another case of "USA beer-goggles". while i cant show that this is a trend overall, one norwegian mobile news page still showed symbian being the lead mobile os used to visit their pages, even tho they have been hammering the iphone news hard, and one can get iphone on multiple carriers. btw, have people checked out http://gs.statcounter.com/? kinda fun watching the graphs, as while there was a point back around the start of the year where iphone had more surfing activity worldwide then opera, now opera is on top again, and nokia is heading to overtake iphone. whats even more interesting is that only north america and europe shows iphone on top, while the rest shows opera or nokia, with oceania being the oddball with blackberry... all in all, i think one may have to assume the long view here. the iphone may have gotten some fresh blod into the phone market, and is currently the bell of the ball, but i do wonder about the long run as right now its a issue of "any color as long as its black"... |
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Laughing Man, I totally agree with you (and the author) that greater choice can cause "analysis paralysis"...but in the end, we know that kid isn't leaving without a piece of candy in his/her hand.
If out of 10 choices 7 are android, 1 is iphone, 1 is maemo, and 1 is other...there will be a lot more people choosing android than the others. Assuming everyone catches up on the hardware side of things. Right now, iphone and android look like chocolate bars to me (tasty yet plain)... and windows mobile looks like a melted tootsie roll. Hopefully maemo will be a new treat with a different flavor.:p |
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But I'm in alignment anyway. 60 "varieties" of toothpaste on my grocer's shelf is about 50 too many IMO. :D |
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What OS does the iPhone run..............nobody cares
Mike C |
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Is it just me, or is this article confusing global statistics with an argument about the U.S. market? At the end of the article, he states:
"The iPhone and Kindle will continue to rule well into the foreseeable future." This is obviously a statement about the American market. It takes a while to realize that the rest of the article is making an argument about 2nd place globally --- i.e., it takes for granted that Symbian will remain in first place. Which is fine, but I think he's missing the appeal of Android in the global market. The ability to use an OS on a huge range of hardware (high and low end) is exactly why Nokia/Symbian is the global leader today. Sure U.S. consumers tend to flock in herds to the new status symbol, etc. But diversity in a global context, far from creating a "paralyzing" choice, instead allows greater penetration into a wide variety of markets. U.S. reviewers tend to think in terms of the dominance of a particular device, both because Apple jumped out in front of everyone with the iPhone, but also because carriers in the U.S. tend to offer very limited options (evidence: the relative paucity of Android handsets in the U.S.). That said, he does have a point about the U.S media. The New York Times, National Public Radio, Newsweek--they all have a very thinly veiled crush on Apple. But I don't think Apple is nearly as much of a trendy consumer hipster crush object l in many parts of the world. |
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*sighs* Buy expensive stuff just to check their email and browse Facebook. And the people who buy cheap stuff and complain when a high-end game doesn't run or Photoshop runs slow. |
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The article does not take into account that at present the iPhone is made for similar hardware. Eg. all 3 iterations of the iPhone have a 480x320 screen. What happens when they run into legacy issues and release a higher resolution phone with 800x480? Will all apps still be made for a 480x320 screen resolution or will those users be alienated with many apps only working for a 800x480 screen? This is the kind of problem the likes of Symbian has faced as it is not one size fits all with all the different versions released over the years.
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Re: Know thy enemy...
I only browsed this thread, but I think everyone should be clear that the term "Network Effects" (or Network Externalities) is not directly related to Facebook or other social websites at all. Read the authors description again:
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http://en.wikipedia.org/wiki/Network_effect In the case of smartphone, network effects are huge, and the iPhone has worked to take advantage of this. The author goes on to speak about how you'll only be able to play multiplayer iPhone games with other iPhone users, and there's some merrit to this line of thought, but the network externalities are much more extensive then that: When I buy an iPhone, I'm executing an agreement between Apple and myself, but external to the two parties who have any say, iPhone developers get value in that their install base grows by one. This becomes a virtuous cycle: as the install base grows, more developers are attracted to the iPhone and develope more apps, which in turn attracts more users, etc. etc. To expand then on the authors argument, Apple has been successful in inducing enough users and developers to get on the iPhone that the reaction has become self sustaining, and despite a new phone coming to the market with the best hardware and development environment along with a reasonable cost, it will not be able to break Apple's market domination because these network effects. I don't know myself if Apple's reached that point, but it certainly has happened before. The most obvious example is Windows Vs. Mac (vs. Linux!) - Windows took off because it got all the apps, then everyone flocked to the system, and then developers spent the vast majority of their time working on Windows systems, lather, rinse, repeat. Apple vastly improved their OS with X, and made a dent by spending tons of money on advertising, but ultimately, they are still in second place. An even better (although more obscure and less controversial) example would be alternate DNS systems. You can use one, but hardly anyone else does, so you just stick to ICANN. http://en.wikipedia.org/wiki/Alternative_DNS_root |
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It's all about ecosystems.
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ipod brings itunes, itunes brings itms, then iphone hooks into the same itms, adds a app store, and **** hits the fan... we also see safari using the same updater as itunes, with the result that people experience having the other pushed on them when updating one of them... i just sit waiting for a imac without osx, but with a system fairly similar to iphone, with direct hooks to itms and the app store, and the apple osx ioffice and ilife stuff converted to fit. then then slap pro on anything running osx, to keep the photoshoppers and other media people happy... |
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I guess it largely depends on what you want to do with the system. I see people who enjoy to tinker endlessly with their system\gadgets and for these type of users, having a completely open and broad system is a must. Because that's the main function of the system for them. This is necessary for developers as well, to have as much options and tools available.
But for end users who are result oriented, they'd much rather if they can just get the best result with the least effort possible through that system. They'd rather not have the choice of, say, 4 different IM applications if there is one that can satisfy, say, 70% of their needs. Think of it as if you're shopping for an appliance that you don't care as much as your computer. Say you're buying a stove or microwave, do you do as much research about them as if you're buying a new smartphone? Obviously your buying process for a kitchen appliance will be different than, say, a chef who's got a few michelin stars under his belt. You have different viewpoint and priorities. |
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As ysss says, there are two kinds of people
Those who ENJOY messing around with their phone and those who just want it to work. However, these markets do not have to be different products, which is what maemo is trying to do. If it is easy to use on the outside, and gives you access to the inside, its closer to perfect. |
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I think you also need to take account of those of us who have a foot in each camp. Most of the time, I want a device to work, quickly, easily and out of the box. But, I also want to be able to challenge it (and myself) now and again by pushing those boundaries. Preferably, without trashing its general usability in the process. Which is why something like Maemo is perfect for me (and maemo 6 might be even more so).
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