Has Nokia gone INSANE by targetting LOW END market?
 

Time since nokia transformed from Symbian to Windows it was thought that it is the begenning of the end for nokia.

However Nokia showed some positive signs with Lumia and Pureview Series. Out of that Lumia 800 looked bit high of specs still I would call it a medium end device. Lumia 900 seemed to be a falling into the category of high end stuff, although still no match for high end android devices.

Since then i've been hearing Nokia more and more stressing and promoting CRAPPY!!! low end devices (Lumia 710, 610 and ashes series). Has nokia really gone INSANE by stressing on medium / low end devices instead of targeting HIGH END market? I've been waiting for a successor of Lumia 900 that should have dual/quad core with around 4.5 inch screen, Windows 8 and HD resolution. But there is no trace of such device. Every day starts with nokia promoting stupid low end stuffs

Re: Has Nokia gone INSANE by targetting LOW END market?
 

wow...you should be given a round of applause...you manage to put out such drivel with a straight face...

seriously, windows 8 might be shown by microsoft on june 20th only after which will we hear traces of what new devices nokia will be coming up with. go follow mynokiablog.com or windows central instead of coming here for microsoft info...

Re: Has Nokia gone INSANE by targetting LOW END market?
 

The majority of where Nokia still sells well are places where lower end still sells very well.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

Don't feel mad. WP8 has to be revealed first before hero devices come out. There is no point in releasing another high-end WP7 devices when there is little upgrade path for WP7. It would be a waste of resource, plus customers would be mad later on they learn their brand-new X phone cannot be upgraded to true WP8. MS might trick customers by labeling WP7.5+ as WP8 lite, but customers won't be happy if they know the fact.

The new hero device has to be high-end, so dual-core Qualcomm S4 is a reasonable choice. Screen size and resolution will pretty much be up-to-par with Android high-end devices, too. Really nothing to worry spec wise, it all depends on MS delivering WP8......

and we'll soon know.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

If Nokia use the Marketing strategy like Apple they can create demand for its high end devices and it will sell well just like iPhones

Re: Has Nokia gone INSANE by targetting LOW END market?
 

s/by targetting LOW END market//

Re: Has Nokia gone INSANE by targetting LOW END market?
 

How in the world do you think Nokia have sold over 100 000 000 phones every quarter if the major portion of that would not come from the low end?
Nokia has been selling low-end phones a decade if not more and getting it´s major income from it, do you think they just forget it and focus only on high-end, see how well that went with Symbian and burning platform...

Same with graphics card manufacturers, the main income comes from middle to low-end cards, not the high end. The reason is volume.

The non-advertisement plan might have worked with N9 :) but sure in h*ll it works with the low-end.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

But with Samsunj the trend is reverse. Their handsets become famous and took the top spot from Nokia because of thie high end models. They make wide pubilicity with their high end devices like Galaxy and note. As a result people (non-enthusastic) get impressed and blindly presume that if their high end devices are good, their low end handsets too will be good. Result both high end and low end devices are sold like hot cakes

Re: Has Nokia gone INSANE by targetting LOW END market?
 

if you can afford a new high end phone everytime one is released, you're in the top 15% of the richest people in the world. There are other people in the world who aren't as well off as we are. That's why I appreciate what Nokia is doing. High end phones never worked to save anyone's life.. A quad core device will still make the same phone call as a Nokia 1100. And yes, Nokia's approach to the market is completely different than others.. Since they sell by volume, not by price, as mentioned above.

the "crappy" phones aren't for you or me. They're for millions of other people who appreciate the little things in life and who just want a phone and not an autobot.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

But at the same time they can concentrate for high end consumer market too and get better profit yields just samsung and sony

Re: Has Nokia gone INSANE by targetting LOW END market?
 

Nokia is in such dire straits that it needs to sell something/anything to somebody/anybody.

Beggars can't be choosers.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

Lets just say that the world is transforming globally. Cellphones are becoming the most essential tool for the poor people, "the next bilion". (pun intended). Lets just say that OLPC was an utter failure because people didn't realize that they are starting at the completely wrong end. Buying $50 nokia instead would have gotten them much further (with longer battery life and internet connection...)

Just saying in case you have missed about 2 years of speculation around cellphone business that where the volume will be.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

If ur running a business would u rather sell ur products to a billion people or just a handful millions of them?? U decide

Nokia seems to be doing just fine..actually much better than just fine...

In a recent survey in India, Nokia dual-sims are now the most sold in the given category... :)

Re: Has Nokia gone INSANE by targetting LOW END market?
 

absolutely right! nokia is going in right direction by targeting low end user; means majority. asha series has 1GHz phone with very low cost.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

The Nokia ship has been sailing for fail for a while now I find it interesting that you are complaining about the low end devices though I agree that is stupid, I mean nothing helps a crappy brand name like Lumia like slow laggy cheap devices.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

You shouldn't be asking Nokia about high end stuff, you should be asking Microsoft. Nokia has totally ceded development of high end phones to MS. Pureview 808 will be the last one by Nokia.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

I realized it that Microsoft has to be blammed for not supporting multicore processors and higher resolution.

PureView is only a cameraphone. It only has 4 inch screen and 640 X 360 resolution.

Lets see if next generation Lumia with Windows 8 offer hardware specs similar to GS3. Hope nokia does great publicity stunt with its next generation Lumia 920 / 1000 (or whatever name assigned to it) and after its release the economical lumia series having windows 8 is followed

Targetting low end market might not be a bad option. But solely targeting the low end market is bad. So the best strategy for Nokia should be to produce high end technical enthusastic handsets along with low end devices with a ratio of 3:7.

Out of which Nokia can make great publicity stunt with its high end device (just like apple does with iPhone) that will attract niche customers and low end customers will automatically follow with its lower range devices.

Example: When Sansuck!!! released GS2 it attracted the niche market. It was probably the one of the most hot selling device during that era.

But the impact made by the publicity of GS2 was so much that the entire low end consumer market blindly believed in economical galaxy series handsets like Galaxy Y, Galaxy ACE etc and purchased it like .

Re: Has Nokia gone INSANE by targetting LOW END market?
 

I see that Nokia has just sacked another 10,000. How many is that in total this past year?

Pretty soon the company won't have enough staff left to make anything.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

Not that I was keeping accurate count, but that's about 13k if not even more to be fired by 2013.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

10,000 will be fired by 2013, the 10,000 haven't been fired yet.

Re: Has Nokia gone INSANE by targetting LOW END market?
 

....but HP will be firing even more.