maemo.org - Talk - Rescuing Nokia. A must read.

maemo.org - Talk (https://talk.maemo.org/index.php)

- Nokia N900 (https://talk.maemo.org/forumdisplay.php?f=44)

- - Rescuing Nokia. A must read. (https://talk.maemo.org/showthread.php?t=58955)

Rescuing Nokia. A must read.

This is a must read article for all Nokia fans. It highlights the reason behind all the frustrations we continue to suffer. Just read the excerpt below. A bone chiller !

____________________________________

Changing small details wasn’t easy either, and Risku cites an example.

“I have an E71 business phone, and I noticed that when the phone was locked it popped up a dialog that obscured the notifications. I asked, ‘Can you make it 5mm smaller, please?’. They investigated the code in the phone and said ‘We can’t find the piece of code that could shift it up 5mm.’ They said, ‘There’s 20 million lines of code in the phone – it’s impossible.’”

http://www.theregister.co.uk/2010/07...nifesto_risku/

Re: Rescuing Nokia. A must read.

Quote:

London’s design office gets short shrift – for producing “somewhat Robin Reliant level products,” in Risku’s words. The team is probably best known for producing the rather ambiguous icons – much criticized by bloggers and phone sites because isn’t clear what’s folder or application. But it does much more in the Strategy Boutique vein.

“It’s a trend office – they’re sniffing trends. They look at what T-shirts people are wearing and design phones according to the trend. They’ve had their time.”

What? This certainly explains those unusable fashion series candybars.

Quote:

This informs his recommendation that Nokia narrow its sprawling product portfolio – something Kallasvuo has already implemented, he explains. A smaller, more focused portfolio means higher prices, and higher margins:

“The average price of the phone (ASP) - better to sell high-end phones. Nokia's ASP has been going lower and lower over the years. The reason is that when you have a portfolio you make three, four or five "copy phones" - different categories. They are copies of each other, there are no real differences, they run the same.

“But when you have several phone candidates for the customer, they don't know which one fits them the best. So they choose the lowest risk, and that means the lowest price. When you have an iPhone, it's one model and that's it.”

Put this guy in charge of Nokia Oyj already!
ps: I'm sure he didn't mean to downsize Nokia's product range down to a single digit like Apple's; he just wrote that extreme comparison to illustrate a point. There should be clear selling points and differentiating factors for each product.. eliminate the overlapping similarities.

Re: Rescuing Nokia. A must read.

Some people at the top are the biggest failures ever. And that problem you don't just see with Nokia.
Plenty of other companies, like Sony for example.
What on earth was the new CEO thinking to shutdown the entire robotics department just like that?
But also if you look at government and world leaders. All the exact same story.
FAIL FAIL FAIL!

Re: Rescuing Nokia. A must read.

Lot there to agree, but he's way too finn-centric and shifting too much blame to Nokia's foreign divisions. Altough I agree to his criticism about the London unit. It should be taken behind the barn and shot. As soon as possible!

Oh and this bit wins the Craziest thing on interweb this week - award: "Board member Esko Aho should get a higher profile and a new role in investor relations." Esko Aho is a former prime minister and current has been, that leeches off from his political clout. He shouldn't be given any serious task at all. Remove him completly or at most let him continue to be the useless guy at the board meetings.

Re: Rescuing Nokia. A must read.

Quote:

Originally Posted by Darkwolf (Post 760786)

Not always the case though. Eric Schmidt CEO of google wrote Unix lex parser for example. Problem with firms like Nokia is that they have execs who have no hands on experience of tech or industrial design. Just look at what Moto CEO Sanjay has acheived in a short while.

Why did Nokia entrust design and marketing to a fake tech/design/marketing/business/fashion city like London. You go to London to learn English and pay high taxes. Cool Britannia is nonsense and the place is full of incompetent posers. Only the financial bit is ok. OPK has been asleep indeed.

Re: Rescuing Nokia. A must read.

Sh*t rises to the top as often as cream.

Re: Rescuing Nokia. A must read.

That was a good kick where it was needed. I am just wondering if the recipient felt anything ?

Quote:

“When incompetent people are managing the chain, they have the mandate but don't have that courage. Even when we bring something to market, we're always developing versions from 1.0 to 1.2, but not to version 3 or 4.”

Quote:

"A strategy is devised, then it's delayed a bit, then delayed a bit more... then it's already old."

Quote:

Risku also criticises Nokia's branding for becoming confused - like Yahoo!, and lacking the clarity of its heyday.

Re: Rescuing Nokia. A must read.

Risku has valid points but it is pretty obivous he isn't showing all his cards....

Re: Rescuing Nokia. A must read.

Quote:

Originally Posted by daperl (Post 760871)

Sh*t rises to the top as often as cream.

Not sure what you've been eating....but mine usually sinks to the bottom.

Re: Rescuing Nokia. A must read.

wow anyone has the email of this guy ?

i would love to send him a paper on nokia issues and solutions

first problem nokia has

brand dissolution, nokia brand is a mess

if you are a onwer of a symbian product you will understand better this issue, for example

you have

nokia messaging (now is email and IM)

ovi contacts (im)

ovi mail (mail)

instead of

ovi mail ovi contacts (with social networks)

so you have nokia brand ovi brand overlapping soon we will see OVI phone

my take on this, kill ovi brand (not the services) rename everything to NOKIA and be consistent

divide develop teams to functions and keep them connected to the end users (we know what we want and they have free feedback and ideas)

email a developer team

im and social network a developer team

maps a developer team

calendar developer team

and all core apps a phone should have

make a difference in your phone series (i thinks this is being fixed)

N series the ultimate smart phone

the nseries should be top 4 phones per year a camera phone a music phone a good all around and a no compromise phone (all the best features of the other Nseries phones)

C series a well rounded smart phone

dumb down versions of those nseries for example the camera phone if the nseries have a 12mp flash xenon with all bell and whistles the cseries should be max 8mp if the music phone has 64gb internal memory with dedicated sound dsp with bundled bose (nokia branded) ear phones the c series should be a 16gb with some nice ear phones and so on

E series work class smart phone

email office and IM warrior phones you should be able to do everything you do in your office in your phone on the move that means amazing battery time and amazing connectivity and means to other devices to connect via the phone.

X series fashion phones

design over hardware

and the rest of the phones is a whatever letter they want

s40 cheapo phones

the OVI store (by my idea it should be renamed to Nokia Store) for gods sake who was the ****** that thought a web site was ok for the N900 ? it should be a Qt app for all the phones and a .exe for the pc like the istore

the repositories should be added to the Nokia store (or make the nokia store something like the repo)

they need to loose weight and be more agile they are too big and clumsy right now.

they havent found a nice competitor to the BB messenger and istore, nokia attempts are lame at best so with smaller units focusing on core apps they will make better apps

they need innovation and agility right now