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Rajeev Suri: "We are not looking to a direct consumer return to handsets"
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Re: Rajeev Suri: "We are not looking to a direct consumer return to handsets"
I think he lies, or is at least obfuscating the truth ...
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Re: Rajeev Suri: "We are not looking to a direct consumer return to handsets"
Hi.
They can licence the brand in hardware not built by them, like Google, and get a fee for each device sold..... Sometimes I think they are planning a comeback in a more hardware-commoditized scenario. Regards. |
Re: Rajeev Suri: "We are not looking to a direct consumer return to handsets"
Quote:
Suri did say that Nokia can license Nokia brand to other manufacturers, if right deals come up. The smartphone market is at the moment in a transition at becoming commodity market. Android first, and iOS/Apple later when the price difference between the platforms grows to be unsustainable in the coming years and the Apple experience is not enough to sustain it. Going back to smartphones as a western company would be the stupidest thing ever for this company, with them finally getting rid off it all and being profitable with big bank. Of course if Nokia would come out with something actually new, then that would be different thing. As in something related to their graphene R&D side. Nokia is still seeking more benefits from HERE and their patent portfolio. So they will likely announce consumer device or plans tomorrow (it was 17th, right?) that ties it all more together, but they just wont be smartphones. |
Re: Rajeev Suri: "We are not looking to a direct consumer return to handsets"
What exactly the video is trying to say.
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