Come on... say it: Apple! Some customers buy that phone, other companies see the counts, they are asking why the number of sales are that high, some marketing guy are answering: "because it's that extremely flat" and the manufactures copies this "feature" in the hope to sell their devices as good as the other does without understanding it is selling well because of the whole concept. Not because the missing lens cover. No! It's despite the missing lens cover. In my opinion they haven't understood the main problem. If they only copy a design they can't generate that much money as the competitor does. If the customers are able to buy the original, why they should buy the counterfeit? Sell something unique and you could get a appropriate market share if it is good enough. The same with the not (or only hardly) removeable batteries (Nokia N8) or the not easily mountable flash storage at Windows Phone 7. (they have seen at Apple that it only works with iTunes, so they thought all customers want it this way and now you need a ZUNE compatible device, a Linux or Mac won't work) The companies should stop trying to copy the iPhone and start to think themselfes how they could generate their own type of customers as MeeGo does. Hopefully with a Phone that fits in the MeeGo concept and not a iPhone copy&paste with MeeGo running on it.