Yes, that's true, but in all honesty how many of the teenage Android and iPhone users do you think used WinMo 5 or 6? My money is on very few. But we're in different countries, i've never even seen a WinMo device in shops, it might well be different in America. For older phone users i'm sure the story is different, for those 15-25 i don't see previous WinMo experience being an issue. Nor for apps or it being 'old', because the UI is fresh, the navigation is fresh, and a lot of marketing is going into it being a young device - XBox integration, facebook integration and so on, with the Office and Skydrive integration for the business users too. I used WinMo 5, it didn't put me off WP7 because i'm not ******ed enough to think it's the same OS. I also tried a demo out in store and liked the fluidity. I don't know how you choose phones or try phones, but i do know that phone technology in the UK is so different than the USA, and in a far more positive way too. More of the individuals actually know about the OSs the phones run, there's more choice on the market, a broader display of phones are seen everyday, buying SIM free is much easier and cheaper to run than in the States. I think you're deluding yourself if you think WP7 is starting slow because WinMo sucked. I think it has far, far more to do with it a) being released with limited features when we're used to more b) people being tied into contracts c) people waiting for it to get an update and more apps d) now people waiting for Nokia WP7. But mostly i think it's a) and b), and very, very little to do with MS's past endeavours.