you say its just been 4 years since iphone so teens should remember the wm experience when in reality, nobody gived a damn about smartphones back then except businesses. like kojacker, azkay and richwhite proved, even if there actually WERE wm phones in almost every store selling phones, most dont remember that because NOBODY CARED ABOUT SMARTPHONES 5 YEARS AGO. you say "I still think that you're just not looking at the bigger picture and myopically focused on the idea that Windows Phone 7 is supposed to be new code. I don't think the broader market of consumers will care about that detail" when in fact, the detail is the ****in W in wp7 that no mass consumer will give a damn about because they never heard of wm before anyway and are not dumb enough to think its the same thing anyway and will TRY the phone, in their hand, in the store, and see how it works because mass consumers buy phones in retail outlets. You really think a 15years old kid will care about wp7 vs wm??? Really? whos not looking at the big picture here?