I haven't seen anyone recommend ATP memory yet so I'm going to start a thread. I bought the ATP brand and went for the DV-RSMMC rather than regular RS-MMC. Why?

1) ATP totally encase the internal components so that the memory is water proof and durable. Several reviews have confirmed this (in the second of these the reviewer froze the memory overnight and it still worked ). While I don't plan to take my 770 swimming (unprotected anyhow) it's nice to know the memory card is super durable.

2) The prices are the same and often lower than other brands. I bought my 1 GB DV-RSMMC at Fry's for US$89.95 at the end of January.

I chose DV-RSMMC because:

1) It's backward compatible with RS-MMC and SD (RS-MMC is also compatible with SD),

2) It has higher throughput capability (even though the 770 can't reach those speeds),

3) It works with the next generation Nokia phones (and others) which require the DV version. DV stands for "dual voltage" as these can work with either 1.8 or 3 volts.

My experience with the ATP memory so far has been great, though to be honest I've never had a bad experience with any flash media. I've setup a 32 MB swap file on it and loaded it with movies, ebooks and other media. I've used it in cameras and every flash reader in the house. So far I'm a very happy camper and would highly recommend ATP to anyone in the market for memory.

--Aaron