define "Apple has in some ways taken over at the top" please? Taken over what? they have done nothing more than prove that you can copy other manufacturers technology (from years ago) and convince people, through clever marketing, that it's "new". the only thing apple has managed to do (and wit great success) is make a feature phone extremely usable, and thus, make people believe that it's "smart". the assumption that because someone is a leader in the desktop market, they will by default be a leader in the mobile market , is a fallacy. People lke to think that Apple is leader in the mobile world, even Elop does, but, while their prodicts in the desktop market are great, they don't have a massive market share. And just because microsoft has market share in the Desktop world, means in no way that they will, by default, make in the mobile arena. They've been trying, and failing for 15 years.