When I wrote my previous post, I already knew that the audience of the site is not "normal users". Is at least a group of users who know what free/open source software is, and at least some of the pros/cons.

I'm an atheist, but I understand that many if not all religions, claim that you will be punished with hell/bad karma/whatever if you behave "badly" (according to their beliefs).

When I introduce free software to people, I explain that in a totally pragmatic way. I don't "preach". It's just that I find that fighting for your rights as a consumer is hard, but better for you in the long term.