Oh it's VERY effective. If you've read the statistics of how ads exposure on younger audiences leave a lifetime of mental imprint and how it affects their limbic system, you'd think it's TOO effective.

I was illustrating how companies align their interests with the audience. (and media distribution channels,roduction houses, etc).

Don't think this is all about money, though. Because us FOSS crowd need to find better ways to align our interests with the masses,and it's not always about the $$$.