Even slightly mature geeks would probably be embarrassed to have a 'serious' phone with the name of 'the disruptor' In a busy, loud and saturated market... I'd go with the codename 'shhh.' (and if it fails, people will just call it "Oh, shhh---..."). You may need to buy a ticket to get yourself back into the realms of what he's talking about. Missed his point by a continent.