Demographics of Europe

Asia accounts for over 60% of the world population with more than 4 billion people. China and India together have about 37 percent of the world's population. Africa follows with 1 billion people, 15% of the world's population. Europe's 733 million people make up 11% of the world's population. Latin America and the Caribbean region is home to 589 million (9%), Northern America is to 352 million (5%) and Oceania to 35 million ( 0.5 %).[6]

I think even Europe is more important then USA, where iO$ has greater share (44% vs 36%).