PS3 was $600 USD - more overseas - when later they reduced it to be competitive. PSP Go was the one I was referring to - smaller screen, no media, the games were download only and they were still full-priced (in some instances MORE expensive for some 1st party games) and it was more expensive than the better selling Nintendo DSi.

Both are sold at a loss - they put too much money (and faith) into the Cell processor and the chip foundry for that. Passed that along to us consumers as long as possible.

The Vaio X was a lower spec'd machine, sold at higher prices... all because it was thin (think MacBook Air, but worse priced).

Sony has done the same thing for almost all of their newest stuff for the last decade. Google TV, price drops continue (ok, they're just not selling). Vaio S series... price drops, too expensive for the specs. PSP handheld, sold at a loss, now almost $130 less than it was when it was originally sold (and finally selling well).

Sony phones, Sony computers, Sony BD-ROMs, they price stuff high... way too high at first.