I know the steps. I have taken some of them
What we are not going to agree on, is what consumer friendly means. You say an ecosystem is required to make that happen. I respectfully disagree.
I am not a market expert, can't tell if am right on this, but I think a phone with good basic applications can survive without the almighty ecosystem.
Just give that phone half of a chance please, don't announce something similar with windows on it two days later.