You're deluded if you think your vision of this 'consumer' will still apply in three years.

Right now these 'consumers' want 'ecosystems', 'services' and 'apps' simply because smartphones are still novelty toys.

These 'consumers' haven't yet figured out that smartphones are fully-capable general-purpose devices that are capable of doing anything a notebook or desktop computer is capable of doing.

Once 'consumers' figure out that you can, you know, do actual useful work on their shiny smartphones, the market will change, and change drastically.

It's phenomenally stupid of Nokia to ignore future developments and chase a technological vision that's already starting to be outdated.