Oh, it's just a huge mindf*ck by Elop.

He's applying reverse psychology to the whole world.

N9 is marketed as a rare and 'dead end' product; look at how much the public wants it.

Now they're closing their outlets one by one. By the time they're down to a single outlet in Oulu, they will already be back as #1 mobile producer in the world again.

Don't you worry.