That is a very good point. All the stores I visit are largely ignorant of WP and Mango. many were quite enthusiastic about Nokia (which surprised me) but all stated that the demand was for the top Android devices (as opposed to Android in itself; this seems to be driven by aggressive marketing) iPhone and, strangely, Blackberry which is still very popular with a lot of people here in the UK (the young seem to like it for Blackberry Messaging and the older market because they use 'real' buttons) None seemed to be aware of the N9, but most seemed to be familar with Nokia's plans to introduce Windows Phone devices... Nokia and Microsoft will have to work hard to raise awareness with retail staff because these are the real influence in most people's buying decisions.