Agree. Google turns the stuff they give away into one of the biggest advertising revenue streams on the planet. Past the Golden Pick-up-the-soap one-time payment from MSFT to Nokia, what was Nokia's plan to make money from all this again? To spell it out: two phones have identical Ovi map services. One phone is from Nokia. One is from HTC, and has a bigger screen, which acts as the tie-breaker in a purchasing decision in favour of the HTC Phone. Nokia loses a sale. In conclusion:give away the cool stuff which previously allowed you to differentiate your products from those of your competitors ??? Profit!