I'm with you with that, but I also see that they have lot of potential for extra value by integrating with their other products such as Xbox live and Windows stuff. That will probably attract some people, and they may have a good chance selling services and games to those people. Also I have no idea how good WP7 is, but since my only other MS product is old XP on dualboot and they probably won't even support syncing with Linux, I just can't fit myself in their target group even with a crowbar and a tube of lube.