I disagree on both accounts. Freedom of choice is ironically what Apple brought to the table with their oft-heralded 1984 commercial.

Yet, 27 years later they have become the so-called corporate masters, attempting to unify all under one banner, their own.

Weird bit o' trivia... at the beginning of their historic "1984" commercial, people were piling into a tube labeled "14". 14th letter of the alphabet = N.