This same happens every single time Nokia announces high end phone.

People freak out when some Nokia phone is up on some website on preorder for +600 euros with some estimated release dates.
Want even higher price?!?
http://www.verkkokauppa.com/fi/produ...puhelin-pinkki
16GB for 999 euros!

There's no real unified price for Nokia and it sells on very different prices around the globe, these high preorder prices mean nothing. I'm all for rumors but to start freaking out wait till Nokia announces N9 is shipping and then check the real prices. If you feel 550 euros is too much for N9 64GB wait for 2 weeks(if you can) and it has shed some of those euros away.