I will never respect their ideology. I'm not saying their products are bad. They create amazing products. They just lock people in their own little world. Most closed off company by far. Their innovation strategy is complete ******** as well. They know what they could do but release every little new feature on a new phone. Itunes is complete **** though. It's called copy and paste its the best system for getting music onto my mp3 player and it doesn't require a several hundred megabyte program that installs a lot of crap i don't want to do it.