So you try to flash just rootfs with flasher-3.5 ("flasher -f -r rootfs.jffs2") and it fails. And you have tryed extracting a new image and flashing it several times and it is repeatable. Isn't it? Well, then probably 0xFFFF is failing. You'll have to follow the longer route: make a tar.gz of rootfs and then make a jffs2 image from the tar.gz.