Hi erendorn

This is the exact reaction that any company aims for when re-branding. It's the sole reason they do it regardless of whether the product has changed .

The aggregated market share is much more reliable than a launch 0 to x number. I'll tell you why. Say your market share was declining at a rapid rate. Say 2% each quarter. If I re-branded this very same product, without even having to change anything, as in the exact same product, I can make it look like a market share increase. How? I'd call windows 6.5, Doors 6.5. Automatically without even having to do anything, I've made a market decrease look like a market increase. How? because I've split the graph, Doors 6.5 has gone from 0 market share to some positive number, even though my sales are dropping I can now say that Doors 6.5 went from 0 marketshare to some positive number, simply because I sold some I show a positive gradient. If however you look at the gradient throughout an actual period I am not increasing market share at all and whether or not I've actually changed my product becomes irrelevant to the statistics.