I have to disagree a bit.
While you are right that communication is a big part of any product launch, this clearly isn't a "big" project. This is a community-driven Tablet intended for developers (as smoku states on the cordia tab page), for people who want a full linux/meego stack with hildon-desktop goodiness. This is for people who know exactly what they get - people like me.

I don't need great advertising, featuritis or adobe flash, i want a nice linux tablet playground. that's exactly what smoku is offering.

your arguments might become valid once this project goes beyond its intended developer target audience of 300 people, but for now, i think it's too early to expect a "professional", enterprisey product launch.

if you don't like that, just don't preorder.

i for one am grateful smoku pushes this forward, at high financial risk for himself (i doubt the factory will take back unsold devices). i'll definately get one of the first Cordia-Tab batches