You need to read/shop around a lot more.....
People have already posted several prices in Australia, that are way better than Hardly Normal's prices.
Everyone in Australia knows Hardly Normal's notorious for hugely inflated prices...
That they occasionally have massive 'discounts' for, so people think they're getting a bargain.

Mobicity for e.g. sells the 64GB for $80 less then HN's price for the 16GB.
http://www.mobicity.com.au/nokia-n9-64gb.html
I haven't searched all the other mainstream, bulk-buy, or specialist retailers.
No doubt there'll be equally good or better offers now or after the launch, as time passes.

Then there's carrier subsidization via Vodafone.
I'm not yet aware of any other carriers, after Vodafone loses it's 1mth exclusivity.