I know plenty of people who would disagree with you about the Zune. Correction--MANY, MANY people... go ahead, go Google up some news articles about the Zune and youll generally find that most people had a positive impression overall, but that the Zune just wasn't selling. Vista, on the other hand, was supposed to be (as I recall Bill Gates saying all over the place) YEEEARS in the making and it's "that good!" Mind you, I think most people were unimpressed, though. In either case, marketing didn't help one iota. Windows Phone 7, so far, hasn't actually impressed anybody--not even as much as the Zune did when it came out. I strongly suspect that without strong-arm tactics and underhanded litigation, Microsoft is unlikely to innovate or market itself into relevance. The examples I poinetd out, simply point out bad marketing strategies--yes. That's been Microsoft's marketing legacy one groaning year after stomach-churningly-awful year of their ads.