They are just updating the prices to match the now best known prices (and incidentally,it should help them to catch more preorders than gigantti, which is still listing N9 for 999e)

The actual final price will be whatever it happens to be when the phone actually is available.

The Nokia flagship store prices of 699e should be the highest you will see (even Sonera can't be so insane as to try to sell it for 50e more than Nokia)