Phones here in Malaysia are typically unsubsidized (or are just marketed as such) - an iPhone4 32GB off the shelf would typically set you back by almost EUR616/USD840 (with a contract it is "marginally" cheaper but you end up paying a ton more over the course of the contract).

For a person in Malaysia, a "new" flagship Nokia (or any other flagship phone of another brand) at this current RRP is strangely cheap (IMHO).