Samsung, HTC and LG already make WP7 devices, everybody already knows WP7 is a complete failure in the high end market. Steve Ballmer certainly knows it even if you don't.
I wouldn't suggest for a minute (if I knew what i was talking about) that the Asian market, nor Eastern europe doesn;t already have a strong brand following for Nokia. In fact it's the USA that hasn't got any real strong following for nokia devices and the UK is also seeing major falls in product sales for Nokia. One big thing that countries like Australia and many asian Markets have is a strong link and familiarity with symbian and no interest in WP, which is why selling the N9 in these areas won;t impact on overall WP handset sales.