I care about long term support for a device that:

A. I'm busy writing software for.

B. I'm being asked to consider paying $600+ for.

Perhaps you don't consider it to be important whether a device runs Meego-Harmattan or Windoze Phone, but I do. It's not about the name.

I appreciate that it doesn't matter to most consumers, who will vote with their wallets. We'll see soon enough whether Nokia have the right gamble. To date, not many consumers seem to want to spend money on Windoze Phone devices.