Masterminds? The same guys that brought us commercials that showed us someone fishing and made NO contextual sense to their devices? The same guys that brought us cheapy looking "Transformer" knock-off commercials? The same guys that brought us these tacky commercials lately for the N9--to which I would add this one. This doesn't really sell the N9-tells us very, very little--and the repeated "yeah" in what I'm supposed to assume is "music" is quickly annoying. :P I hope they run better spots than this.