The more abstract these names are getting, the harder the sell happens to be... I wonder if they'd notice that and think differently. Maemo? May-mo. Tizen? Tie-zhen? Teasing? Seriously? It's as bad as half the tools we use... sed, awk, grep, git, capistrano... those words do not give normal people comfort in daily usage. Hell, Ubuntu, Fedora, SuSe and even Monad (powershell), seem to steer people from comfort to overly technical talk in mere moments. Android is now accepted. iPhone is now accepted as well - even iOS is somewhat in line with their iSomething philosophy. But MeeGo? Maemo? Any of the above? They seem to make it seem like it's a geek only area in discussion. Branding needs to think about that before naming it something that sounds all complicated and you actually need to read a manual, read online forums that are so against any n00bs and constantly berate folks for "not doing your research" (sounds familiar?) and what not. Even Bada is cheapened by its name. It sounds like a half-excited Tony Soprano extra in a badly scripted scene. Tizen? I don't hate the name. But I like it less than MeeGo and I truly disliked it. But at least it's not LiMo, which looks like limo as in the stretched car; how is said by many folks like Lee-mo. Oh boy, and there was SavaJe. Seriously... these names geeks pull out for their favorite platforms put it at a marketing disadvantage.