Swipe UI uses horizontal swipes/scrolling. Black and Orange tiles? Orange UK with dark background eh? I suggest that people do use it for themselves. Predictable isn't as bad as unusable. Lack of UI/UX standards means that your usability goes down - you have to figure out each app since they all act different. Even Gnome, Hildon and KDE have standards; so I'm not sure what you're going for in that direction of thought. Customizations? Quite unfriendly there. But where's the customizations on the N9? Transitions? Where's the home screen customizations? It's not a phone OS for everybody. But the stuff you're talking about don't exist on the N9 in huge quantities either.