Though he mispronounces it, you'd think a CEO would get things like that right :-/

Idle speculation: meltemi isn't just a wind, but a Mediterranean one in particular like the first four (mistral, scirocco, gregale, bora). Could be something that's been in the works for a long time. The first I've heard of it was here, but it sounded more like "future disruptions" territory than a S40 replacement for "next billion". On the other hand this is a strong hint that the WSJ didn't get their wires crossed.