If I understood correctly, this is internal Nokia's project name. It never has to be used in public for marketing purposes, same for development community. For public there is 'next billion' and 'S40' or whatever was or will be made by marketing people. You need to get over it. Discussing origins of internal nicknames for projects/hardware items is probably fun but leads to little or no advancement in understanding what it is going really to be. Like at my current employer a part of a project I'm working on was called 'bluebox' at some distant point just because it had no name and in an architecture diagram corresponding software component was shown in a blue box to demonstrate what is needed to be implemented. Go figure, 'Bluebox' project!
Dogbert: As you probably know, all the good product names have been trademarked by companies who are competent. Wally: Competent? How are we going to compete with that?