Keep in mind that Microsoft has had more than a decade to get this right, too. I think a lot of the handset makers, carriers, retailers and even salespeople are just so burnt so many times by Microsoft's claims that "this time we did it right!" that it no longer holds sway because the trends never ended up reflecting positively for them. The past decade of negative word-of-mouth reputation doesn't help either, I'm sure. Of the handful of people I've ever known who bought a Microsoft Windows Mobile phone over the years, NONE of them ever liked it better than competing Palm, Blackberry, iPhone and now Android devices that have been in direct competition with them before Windows Phone 7 came out.

It might just simply be too late for them to clean up a whole decade of negative impressions from handset makers, carriers, retailers, salespeople and customers who've already moved on to brands that made them far happier before Windows Phone 7 came out.

Furthermore, Nokia's NEGATIVE image in the US as a cheap, plastic convenience-store phone manufacturer will, in my opinion, probably do worse than nothing and probably HURT Windows Phone 7 in the long run and I'm really not seeing either Nokia nor Microsoft putting any effort into improving their image. Seeing as how Nokia ads have been incredibly tacky and lackluster and Microsoft ads have been incredibly disjointed and irrelevant over the past 10 years as well, I'm not sure I trust either of those two to be able to make a successful ad campaign anymore either.