As Hurrian said and I completely agree, that nokia logo is part of the NOLO. Someone has hacked that nokia logo to do fancy colours and to not really show nokia logo but instead bars. However it seems like the person behind it lost interest or whatever and so the project is stalled as it is.

To put it bluntly, you can hack the nokia logo screen, but the hack that's currently available does not allow you to put up images of your choice let alone words of your choice.