Game over? I doubt it. Many new smartphones have ARM Cortex processors which are as fast as my Atom-powered netbook. But the Atom runs at about 8 watts. The ARM processor? 2 watts max. Also, look at price...there's a reason most new manufacturers are going into phones: the profit margin for an ARM-powered device is much higher. Unless Intel is able to bring down the cost and power usage, this is not going to go very far.