For me, the important thing about this is that Intel sells chipsets, not devices.

With the atom chipset we've seen tablets, netbooks and other devices from more vendors you can think of, thanks to chinese manufacturers.

You can mount this Medfield thing on any thing you can think of, and you can put around it what you want, regarding companion chips for communications, networking or whatever.

You can start using it to sell educative computers for schools, like, for example, the Neo.