As a result of MeeGo being flashed onto the emmc, a reader of the Updating the Firmware page of the maemo wiki and in particular the section concerning flashing the emmc would come to the conclusion that the emmc must be flashed first, followed by the FIASCO/rootfs image. However this will not work. For some reason plugging the USB cable in the device results in the MeeGo OS loading up without a delay to allow the emmc to be flashed.

My solution was to flash the FIASCO/rootfs first, followed by the emmc, and then to reflash the FIASCO/rootfs again (in order to heed the warnings given in the wiki).

Make sure to leave off the -R the first time you flash the FIASCO/rootfs otherwise the device will reboot into maemo without you having flashed the emmc.

All the commands for this process are in the Updating the Firmware wiki.