http://www.wired.com/wiredenterprise...et-bill-gates/ [...] every company, even Nokia and Nokia of old or new, is only after a profit. Everything else is secondary but that also doen't mean things are black and white. I teld to view them as grey.
When asked what market research went into the company’s elegant product designs, Steve Jobs had a standard answer: none. “It’s not the consumers’ job to know what they want,” he would add.