Yeah, you're quite right. Well I reackon if they could've, they should've, and here's what they should've done upon launch: 1) Launch Earlier (October 2011) 2) Cheaper (Undercut the iPhone by $150) 3) Differentiating Factor (SwipeUI with the Windows Capacitive keys becoming on-screen) 4) Two versions (small 3.7inch with 1600mAh) and (large 4.7inch with 1800mAh) 5) No software issues (battery drain, gps etc everything working perfectly) 6) Beefier Specs (1.5GHz Snapdragon, 700MB RAM, 64GB NAND) 7) Current Features (LTE, NFC, Carl Zeiss, Gyro, Barometre, GLONASS) 8) Display (WVGA with RGB-AMOLED ClearBlack) What it got right: 1) Marketing 2) Design 3) Almost faultless In fact, I reckon they would've quadrupled the amount of sales of N9 they received and at roughly the same cost, which would've saved their Q4 results and put a spin on the company's degradation! (and public image)